The Buckle is a brand new digital-only radio station to be launched by the Fairfax Radio Network next tuesday. The station will initially be heard in Melbourne, Brisbane and Perth.
The Buckle is a modern contemporary country music format, created specifically for capital city listeners.
Program Director Gary Hoffman says,"Whilst many of today’s country music artists are amongst the biggest selling and most successful performers in the world, their music has been all but ignored by the major music stations in Australia,"
"Keith Urban may be a superstar in the U.S. with millions of albums sold, but he is best known by most people in his home country, as the bloke who married Nicole Kidman. Something needs to change, and The Buckle will change it!"
"There is no doubt fans of contemporary country music have been short-changed in our major markets for many years, and we are excited to at last be able offer them a non-stop selection of the best that contemporary country music has to offer."
The station's playlist has been carefully crafted to appeal to non-country music fans as well.
“I wanted to create a format that country music fans would love, but also one that someone who had never listened to country could turn on and say… I have no idea who that is, but what a great song”, says Hoffman.
